Our House Brand
We carry over 1,600 skus of housebrand products under two house brands - First Choice and No Frills at Cold Storage, Market Place and Shop N Save supermarkets. We offer our consumers a wide variety of goods in close to 40 categories from fresh squeezed juice to wines to drinks, frozen, dairy, snacks, wines, rice & noodles, breads and cereals, household, papergoods, kitchenware .
About Us
Cold Storage was the first supermarket in Singapore to receive MUIS certification for its supermarket operations in Causeway Point. In 1998, for the first time in Singapore's history, a supermarket retailer was able to provide Muslims the assurance of Halal purchases.